Diane & CO is a fabulous special occasion boutique that sells dresses for every lovely lady out there. Do you have a hot date? Need a prom dress? Attending an elite event? You need Diane & CO in Freehold, NJ. The store is run by owner, Diane Scali, daughters Kimberly Gambale and Christina Scali, and son Anthony Scali (plus the great supporting staff). Diane & CO has been featured on The Oxygen Network for the past 2 seasons on the great hit, Jersey Couture.
I can not think of a better name than “Jersey Couture” for this hot reality TV show. When you think of New Jersey you may think of over the top fashion. However, the dresses are not just made for just for the lady who loves animal print, and parties (although they have a dress for those clients as well). All of the fashionable dresses in the store are “couture ,” and made by fashion designers such as Blush, CM Couture, Faviana, Jovani, LM Collection, and a LONG list of other designers. What about sizes? Diane & CO specializes in dressing every lady of all shapes and sizes.
Some of my favorite episodes on Jersey Couture feature body conscious women because the staff really knows how to pull out the inner diva in each woman no matter what shape, size or how the client thinks they feel or look. The ladies / staff at the boutique take time with each client, and truly know how to cater to each one. Rarely on the show does a woman leave without a dress, and few come back for returns (at least returns are not shown). Each lady / family member on the staff knows the entire inventory, and has their own big, and endearing personality.
Season 2 of Jersey Couture was one of my favorite seasons because some big industry insiders came in to the boutique (including some of this site’s friends) including author, stylist, and fashion guru Jene Luciani. Next, Bridget O’Brien who runs Bridget O’Brien PR and Events in NYC (along with Cocktails that Care Charity) also stopped by. I love these ladies / clients / friends, and just like the owners of Diane & CO and staff these clients come in with big personalities. The staff (again) can cater to each one.
Other episodes that I enjoy are ones in which clients come in with opinionated entourages. Not only to the Gamable / Scali teams (yes the sisters lovingly compete in sales) need to please the client, but they need to please the entourage as well. Trust me, that is not a small task. However, Diane & CO seems to conquer all tasks. Oh, and forget about the prom season. The boutique has lines out the door of costumers to please. The Diane & CO staff execute exceptional sales skills all of the time all while being fashionable, and in heels (even when Kimberly was pregnant) themselves.
Normally here at the Cinderellas Glass PR “PR PLACE” segment I will close with the celebrity spotlight, and then do an added PR recommendation (one that is NOT asked for by the cast, network or show), but the word “fashion” brings me to my PR point (so-to-speak). Even though the staff at Diane & Company mainly wear black so that the dresses they SELL, and the clients are the stars (much like bridal salons). That being said, the cast/staff look beautiful daily. Perhaps the only accent color that the ladies on the staff wear to work on Jersey Couture are the red bottom soles of their Christian Louboutin shoes.
From tasteful fish net (black) stockings to well-tailored black suits, these women (on Jersey Couture) are beautiful, and classy themselves. However, I can’t help but wonder more about their wardrobes, and fashion advice? Such as who are the designers that THEY WEAR (the ladies on the staff / cast), and what do they wear on their days off? Our Cinderellas Glass PR “PR PLACE” recommendation / request today is for any of the cast on Jersey Couture. I would suggest a media project (I do not want to say what exactly as not to give it away for the PR competition) that would highlight their personal styles, and speak to their fans. I know that I am not the only “fan” that wants to know more about the fashion these ladies WEAR ON Jersey Couture and off.
In the end, whether you can visit Diane & CO in person or not (and I recommend that you do) you can buy the MERCHANDISE / dresses online : http://www.dianeandcoonline.com/ On the website you can read a letter from owner Diane Scali, learn more about the cast / family / team, and much more. I hope that the ladies ( and gentlemen of Diane & CO) will appreciate this spotlight, and I hope their many fans will too. As always, here at CinderellasGlassPR.com we open our doors for interviews with Kim, Christina, Diane, Anthony, and other celebrities / fashion icons. In addition we are looking for a few more elite PR clients (see the home page of this site), guest bloggers, and advertisers. Please use the contact on the top of this site.